BAT Rothmans Launches 'Dunhill Alps Boost'
[Asia Economy Reporter Eunmo Koo] BAT Rothmans announced on the 28th that it will officially launch the super slim type new product ‘Dunhill Alps Boost’.
Produced entirely at the BAT Sichuan factory, Dunhill Alps Boost incorporates Less Smell Technology in the paper wrapping the cigarette to reduce the characteristic tobacco smoke odor. Additionally, the cooling ingredients and coated filter included in the new product add a fresh and clean taste, while the boost capsule, which contains a sweet flavor matching the strong coolness, provides a high level of refreshment.
A BAT Rothmans official stated, “Dunhill Alps Boost was introduced in line with the mature smoking consumer trend of social consideration,” and explained, “It is a new product armed with odor reduction technology, featuring the highly preferred super slim type and delivering the ultimate freshness.”
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The tar and nicotine content of Dunhill Alps Boost are 1.5mg and 0.15mg respectively, and the selling price is 4,500 won.
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