[Click eStock] "Cube Entertainment, Full-Scale Artist Activities and Metaverse Expectations"

Hi Investment & Securities Report

[Asia Economy Reporter Minji Lee] Hi Investment & Securities forecasted on the 28th that Cube Entertainment is expected to improve its performance with the full-scale activities of its major artists, while enhancing growth potential through the establishment of a music metaverse platform business.

Cube Entertainment is a comprehensive entertainment company. Its subsidiaries include VT Cube Japan, which handles its artists' activities in Japan, entertainment management business, and cosmetics distribution business.

In January, the boy group Pentagon released their twelfth mini-album, and BTOB made a full-group comeback after four years by releasing their third full-length album on February 21. Most notably, (G)I-DLE released their first full-length album on the 14th, four years after their debut, with the title track "Tomboy" ranking first on major online music sites, enjoying high popularity.

In the second half of this year, a boy band debut targeting the global K-POP market is planned. Lee Sangheon, a researcher at Hi Investment & Securities, said, "With the reopening effect, the activities of major artists such as (G)I-DLE, BTOB, and Pentagon are expected to be in full swing, leading to a significant improvement in this year's performance."

Growth is also expected through the music metaverse platform in collaboration with Animoca Brands. In February, the company established a joint venture, Anicube Entertainment, with Animoca Brands at a 60:40 investment ratio. Animoca Brands is a global top-tier blockchain gaming company that has launched hit games such as Formula 1, Marvel, Power Rangers, and WWE based on NFT technology, operates NFT businesses for 325 licensed brands, and has The Sandbox as a subsidiary.

Anicube Entertainment plans to launch the music metaverse platform in the fourth quarter of this year. The platform aims to be a space where various participants can engage in economic activities through music metaverse K-POP, allowing users to become music creators themselves, own assets, and share content and music with fans in a global open market.

Prior to this, Anicube Entertainment will issue NFTs. The first NFTs to be issued will be video NFTs using footage of artists BTOB, Pentagon, (G)I-DLE, and Lightsum, and an airdrop event will be held targeting global users. Researcher Lee Sangheon analyzed, "Starting with these events, the company will issue NFTs utilizing various IPs in the future," adding, "It is expected to increase global recognition and attract audiences through the establishment of the music metaverse platform."

This content was produced with the assistance of AI translation services.