"Lotte Mart's 24-Day '24th Anniversary' Event Featuring MZ-Targeted Promotions and Half-Price Discounts"

Lotte Mart Born in 1998 Offers Discounts to Customers Born on April 1, Its Anniversary
Discounts on Ready-to-Eat Foods and Home Party Snacks Popular with MZ Generation
Housewarming Gifts for Moving Customers... Wine and Whiskey Festival Also Held

Models are promoting the 24th anniversary event at Lotte Mart Seoul Station branch in Jung-gu, Seoul.

[Asia Economy Reporter Yuri Kim] Lotte Mart is targeting MZ generation (Millennials + Generation Z) customers as it celebrates its 24th anniversary this year.

Lotte Mart announced on the 28th that it will hold a 24th anniversary event themed "24 years old, stretching for a precious daily life" for 24 days from March 31 to April 23. This anniversary event was planned with the intention of creating anticipation for the recovery of daily life among customers, using Lotte Mart's age "24" as the theme.

Marking its 24th year, Lotte Mart is presenting events for the trend-leading MZ generation to reinvent itself as a young and evolving large-scale mart. Lotte Mart, now 24 years old, is offering a "20% + 4%" discount coupon to customers born in 1998, the same year as Lotte Mart's founding, and those whose birthday falls on the anniversary date, April 1. Customers who purchase over 20,000 KRW will receive a 20% discount, and those who spend over 100,000 KRW will get an additional 4% discount coupon.

Discount benefits on products preferred by the MZ generation are also being enhanced. For the MZ generation who prefer simple meals, various prepared foods such as "Gaengyeot Tteokgangjeong" and "Anniversary Special Sushi Platter" are offered at reasonable prices. Targeting home party and home cooking enthusiasts, U.S. beef and Australian Wagyu steak are sold at up to half price with card discounts. Australian lamb and pre-cooked lobster are also introduced to expand choices for MZ customers preparing home parties. To add fun to the way customers select products, a new method allowing customers to pick U.S. oranges from increasing quantities of onion nets has been introduced, providing enjoyment to customers.

In response to the moving season in March and April, discount coupons and housewarming gifts will also be given. Customers who show address change documents at the customer center will receive discount coupons and gifts according to the purchase amount. Events such as the "Wine & Whiskey Festival," featuring popular wines and limited edition whiskeys, and the "Private Brand Product Collection" will also be held.

A giveaway event is also prepared. From March 31 to April 23, 240 customers who enter will be selected by lottery to receive prizes. Prizes include overseas travel vouchers worth approximately 3 million KRW, electric bicycles, and Lotte Mobile gift certificates. Participation is possible by purchasing at least 10,000 KRW in a final payment through Lotte Mart's offline exclusive application "Lotte Mart Go" and then entering the event.

Price-stabilized products such as fresh foods, processed foods, and daily necessities will be sold at significant discounts. Products from the sequentially held "Imported Meat Festa" and "Korean Beef Event" will be sold at up to half price, and domestic pork belly and neck meat will be offered at prices 40% lower than the current market price. Salmon, directly shipped by Norwegian Air, will be sold at a large discount. Additionally, tomatoes and cherry tomatoes will be offered at the lowest prices of the year, domestic tofu will be available as "1+1," and all mushroom products will be discounted by 20%.

Processed foods will be sold mainly focusing on popular products. For example, if you buy two packs of bagged ramen (5 packs each), you get one pack free. Popular products such as "Dongseo Mocha Gold & White Mix" (220 packs) and "Seoul Milk" (2.3 liters) will be sold with an additional 10% discount.

Shim Myung-seop, head of marketing at Lotte Mart, said, "This anniversary event was planned to introduce products and events targeting the MZ generation, who will be future customers, and to help reduce the actual burden of food prices." He added, "We will continue to understand the needs of customers of all ages, including the MZ generation, and become a 'young and evolving' Lotte Mart."

This content was produced with the assistance of AI translation services.