"Wedding Gifts Also via 'Labang'... Lotte Department Store Offers 'Unprecedented Benefits' for Prospective Newlyweds"

Samsung Electronics' 'Wedding Live Broadcast' at 7:50 PM on the 31st... First Ever at Department Store
Customized One-on-One Wedding Package per Customer... Purchase Benefits Available Until the 17th Only for Live Broadcast Viewers

Customers are receiving home appliance purchase consultations at the Samsung Electronics store on the 8th floor of Lotte Department Store Main Branch.

[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 28th that it will hold a 'Wedding Live Broadcast' for soon-to-be newlyweds in collaboration with Samsung Electronics, marking the first such event by a department store.

On the 31st at 7:50 PM, Lotte Department Store will conduct the 'Wedding Live Broadcast' with Samsung Electronics through Lotte ON's '100LIVE (Baek Live)' channel, introducing a 1:1 customized home appliance package that customers can tailor themselves. The package offers Samsung Electronics home appliances in three price ranges preferred by soon-to-be newlyweds when purchasing large appliances: the 10 million KRW range, 15 million KRW range, and 20 million KRW range.

Through this live broadcast, customers can vividly explore the necessary home appliance items, popular products, and purchase benefits without visiting the store in person. The detailed components and product models included in each package can be freely configured according to customer needs and space characteristics through professional consulting. A Lotte Department Store official stated, "We expect greater response especially from the 2030 generation of soon-to-be newlyweds who have distinct tastes."

Lotte Department Store and Samsung Electronics will offer various promotions for viewers of this live broadcast, including the largest discounts of the year, additional L.POINT accrual, special Samsung Members points, and gift giveaways. Specific benefits vary depending on the price range and product composition of the purchased package. Detailed information will be provided through the live broadcast and consultations.

This live broadcast does not allow actual product purchases or payments during the show, reducing psychological burden on customers. Instead, customers can decide on final purchases after visiting the store for consultations following the live broadcast. After watching the live broadcast, customers can visit Samsung Electronics stores at seven locations (Main Store, Jamsil Store, Incheon Terminal Store, Dongtan Store, Guri Store, Busan Main Store, Gwangju Store) from April 1 to 17 by making a reservation through the 'Wedding Live Broadcast' viewer-exclusive consultation reservation page on the Lotte Department Store application (app) to enjoy the home appliance packages and purchase benefits introduced during the broadcast.

At Lotte Department Store’s Samsung Electronics stores, customers can find not only common appliances like TVs and refrigerators but also unique home appliances tailored to the tastes of the 2030 generation. A representative product is the 'Bespoke Cooker,' which combines four functions: air fryer, microwave, grill, and toaster. Additionally, the 'Bespoke Jet + Jet Bot' has recently been upgraded with trendy colors and designs that appeal to the MZ generation (Millennials + Generation Z), making it popular among soon-to-be newlyweds.

This content was produced with the assistance of AI translation services.