Hyundai Livart Opens 'Livart Jipterior' Showroom in Nonhyeon-dong Furniture Street

[Asia Economy Reporter Donghyun Choi] Hyundai Livart is driving the expansion of the sales network for its total interior brand ‘Livart Jipterior’ by unveiling a mega showroom in Gangnam, Seoul.

On the 27th, Hyundai Livart announced that it will renew its home furniture showroom located in Nonhyeon-dong, Gangnam-gu, Seoul, and relaunch it as the flagship store of ‘Livart Jipterior,’ called ‘Livart Total Gangnam.’ Previously, Hyundai Livart launched the total interior brand ‘Livart Jipterior,’ which offers a one-stop service covering everything from furniture to remodeling, including consultations on all aspects of the home, space consulting, purchasing, construction, and after-sales service.

Livart Total is a total interior showroom that encompasses all of Hyundai Livart’s brand products, including ‘Livart,’ a home furniture brand offering living room, study, and bedroom furniture, as well as ‘Livart Jipterior,’ a total interior brand providing kitchen, bathroom, windows, and building materials. The Livart Total Gangnam store covers an area of 2,752㎡ (approximately 834 pyeong), making it the largest directly operated showroom Hyundai Livart runs in the Seoul area.

A Hyundai Livart official explained, “The furniture street in Nonhyeon-dong, where Livart Total Gangnam is located, is a representative commercial district where famous domestic and international furniture brands gather. Recently, Nonhyeon-dong has attracted more attention from consumers interested in interiors due to its symbolic upscale image and expectations for new occupancy and surrounding redevelopment, which is why we decided to launch a new total interior showroom.”

The Livart Total Gangnam showroom spans four floors from basement level 1 to the third floor above ground. It exhibits over 800 types of furniture such as beds, sofas, and dining tables, as well as more than 500 types of interior materials including doors, windows, and wallpaper. Visitors can experience the entire lineup of the total interior brand ‘Livart Jipterior,’ including Livart (home furniture), Livart Kitchen (kitchen furniture), Livart Bath (bathroom), and Livart Window (windows), with the convenience of one-stop consultation and purchase.

On basement level 1 and the first floor, home furniture products such as bedroom and study furniture, sofas, and dining tables are displayed respectively. The second and third floors are organized mainly around Livart Jipterior products and packages. The second floor showcases kitchen and bathroom packages, while the third floor is designed as a library-concept exhibition space where visitors can see, experience, and select building materials from Livart Jipterior.

Notably, the third floor features a model house-style showroom that replicates an apartment with a net area of 84㎡. It applies Livart colors such as Deep Sea Trench Brown and Dolphin Grey with soft hues and rounded furniture edges in the ‘Airy Soft’ concept, as well as the ‘French Glam’ concept, which combines weighty colors with metal and wainscoting moldings. The total interior packages and home furniture of Livart Jipterior are arranged according to these concepts.

Additionally, the Livart Total Gangnam showroom’s interior boldly incorporates a variety of colors such as yellow and green. Collaborating with UK architectural and interior design firm Ab Rogers Design, Hyundai Livart applied over 20 colors from its self-developed color manual ‘Livart Color Palette,’ including Whale Shark Green, Lichen Mint Grey, and Sand Dap Yellow. A Hyundai Livart official said, “The intention is to create a trendy atmosphere that stimulates creativity, as if visiting an interior exhibition hall or pop art museum, to help customers envision their interior designs when visiting the store.”

Hyundai Livart plans to accelerate the expansion of the sales network for its total interior brand ‘Livart Jipterior,’ including the new Livart Total Gangnam. By the end of this year, it will renew 12 directly operated showrooms nationwide in cities such as Busan, Daejeon, and Gwangju into Livart Total flagship stores. Earlier this month, it also opened Livart Total Suwon, covering 3,276㎡ (approximately 993 pyeong).

In the first half of this year, the company also plans to introduce a large number of total interior products and packages at Livart stores operating in department stores and outlets. The number of dealerships is targeted to increase from the current 150 to about 300 by the end of this year.

A Hyundai Livart official stated, “Through aggressive expansion of the sales network, we plan to quickly establish the position of the total interior brand ‘Livart Jipterior’ within the industry. We will continuously upgrade Livart’s differentiated quality and services to further solidify our status as a total interior specialist company.”

This content was produced with the assistance of AI translation services.