KOTRA Holds New Entry Consultation Meeting for Korean Consumer Goods with Sam's Club China Headquarters

Online Consultation Event for New Store Openings from the 28th for 5 Days

[Asia Economy Reporter Park Sun-mi] KOTRA announced on the 27th that it will hold an online consultation meeting with the China headquarters of Sam's Club, a subsidiary of Walmart, in Shenzhen, China, until April 1.

Sam's Club operates over 800 stores worldwide with more than 50 million paid members. It first entered Shenzhen, China, in 1996 and currently has about 4 million members there. The China headquarters located in Shenzhen is responsible for purchasing across China, and when making purchasing decisions, entry can be connected to 36 stores in 23 cities nationwide including Beijing and Shanghai.

Sam's Club plans to hold an 'Online Purchasing Policy Briefing' to provide Korean companies with information on supply chain selection criteria and directions, as well as promising product outlooks, and will also conduct a Q&A session. This year, Sam's Club's main areas of interest are ▲ frozen and refrigerated foods ▲ beverages ▲ daily necessities such as detergents and toothbrushes ▲ kitchenware ▲ pet supplies, totaling five categories, with purchasing department representatives from each field conducting online consultations with 46 Korean premium consumer goods companies.

KOTRA will produce digital content including the operational status of our companies' factories and ESG compliance, and support online factory inspections in line with the trend of digital transformation. Additionally, five social economy enterprises, which are problem solvers for social issues, will also challenge entry into Sam's Club this time. These companies contribute to solving social problems in various ways, such as leading environmental protection by producing products using eco-friendly raw materials or providing jobs to socially vulnerable groups. Through this Sam's Club entry consultation, these companies plan to expand their existing domestic-focused business portfolios to overseas markets and create a virtuous cycle by returning the economic benefits generated through exports back to society.

Yoo Jung-yeol, President of KOTRA, stated, “We timely discovered the demand of the global distribution network and provided consultation opportunities for our small and medium-sized enterprises and social economy companies to enter all over China,” adding, “In a situation where movement between the two countries is difficult, we will strive to understand and prepare for the ESG corporate inspection trends of global distribution companies through digital transformation connection projects such as the online ‘Purchasing Policy Briefing - In-depth Consultation - Factory Inspection.’”

This content was produced with the assistance of AI translation services.