"Abundant On- and Offline Events" Shinsegae Department Store Kicks Off Spring Regular Sale

Over 300 Brands Offering Up to 60% Discount from Next Month 1 to 17
Lacoste×Minecraft Collaboration...Non-face-to-face Live Broadcast
Department Store App Event for Landers Day...Sky Box Viewing Tickets Giveaway

Customers are browsing women's clothing at Shinsegae Department Store.

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store announced on the 27th that it will start its regular sale with discounts of up to 60% to welcome spring. They plan to capture spring shopping demand by offering abundant benefits both offline and online.

From April 1 to 17, the sale themed "LET’S GO OUT" will be held at 13 Shinsegae Department Store locations, with participation from over 300 brands. In addition to discount benefits, there will be a prize event held through the Shinsegae Department Store mobile application (app) in celebration of Landers Day. For the MZ generation (Millennials + Generation Z) customers familiar with contactless shopping, live broadcasts featuring popular spring products will also be conducted.

Women’s fashion brands such as Studio Tomboy will be offered at discounts of up to 30%. Targeting customers interested in spring sports genres, brands like Nike Golf, Adidas, and Puma will be available with discounts of up to 20%. Popular handbag brands can also be found at prices discounted up to 20%. Products from about 20 brands including Daks, Louis Quatorze, and Metrocity are prepared. Discounts will also be offered on children’s categories (10?30%), kitchen brands (10?60%), and bedding categories (10?50%).

Starting April 2, SSG.com Shinsegae Department Store Mall will hold a sale on sportswear and shoes with discounts of up to 65%. Brands such as Adidas, Puma, Under Armour, and Dynafit will participate.

Live broadcasts targeting the MZ generation, who are accustomed to contactless shopping, will continue. At the Gangnam branch, a live broadcast will be held for one hour starting at 8 PM on April 1. Popular products such as hoodies and T-shirts created through a collaboration between Lacoste and the game company Minecraft will be introduced.

During this regular sale period, a Puvilla heating game event will be held on the Shinsegae Department Store mobile app to commemorate Landers Day. The heating game event, running from April 1 to 8, allows anyone who accesses the app to participate once per person.

Prizes will be awarded by drawing, including Home Run (5 exclusive skybox viewing tickets for the department store), Triple (200 Puvilla character mug cup sets), Double (200 opening weekend viewing tickets), and Single (5% fashion discount coupons for all participants). To participate, users need to touch Puvilla on the app screen and swing the bat. Winners will be contacted individually after the event ends. From the 31st, the Shinsegae Department Store official Instagram account will also give away skybox viewing tickets (5 people) as prizes.

Seonghwan Lee, Executive Director of Sales Strategy at Shinsegae Department Store, said, "We have prepared various events such as discounts on popular spring products and the SSG Landers heating game to coincide with the regular sale." He added, "We will continue to introduce diverse content and make every effort to create a safe shopping environment."

This content was produced with the assistance of AI translation services.