LG Household & Health Care 'SooRyeHan Hyobidam Moisture Spring Cream Modern Minhwa Edition'

[Asia Economy Reporter Moon Hyewon]LG Household & Health Care celebrated the 20th anniversary of its ‘SooRyeHan’ brand by launching the ‘SooRyeHan Hyobidam Moisture Well Cream Modern Minhwa Edition.’

The SooRyeHan Hyobidam Moisture Well Cream Modern Minhwa Edition is characterized by its collaboration with artist Seo Hana, who paints modern and new modern minhwa (traditional Korean folk paintings), embodying the brand’s new beginning beyond tradition and a dreamlike beautiful ideal in the product design. In particular, it expresses wishes for wealth and fortune through the vibrant peony flowers that bloom in spring, and depicts a more progressive image through birds painted on a vase. The landscape reflected in the mirror symbolizes the beautiful world beyond tradition that the SooRyeHan brand will move toward in the future.

SooRyeHan’s bestseller, the ‘Hyobidam Moisture Well Cream,’ contains Fermented Hydroponic Ginseng and Hyaluronic Acid combined in Fermented Hydroponic Ginseng Hyaluronic Acid™ to maintain skin moisture, leaving the skin feeling hydrated for a long time. It applies lightly like an essence while forming a transparent moisture film, providing rich hydration and elasticity to dry skin during seasonal changes.

This edition is released in a 150ml size, which is double the volume of the existing product, and includes an additional 80ml ‘Hyobidam Moisture Well Skin’ as a gift for more effective use.

This content was produced with the assistance of AI translation services.