SK Magic, 'Korea Industrial Brand Power' Ranked No.1 for 20 Consecutive Years

Selected No.1 in Korea Industrial Brand Power (K-BPI) by Korea Management Association Consulting
Based on kitchen appliance expertise, 1st place for 20 years in dishwashers, 15 years in combination ovens, and 5 years in electric ranges

[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 25th that it was selected as the top brand in three categories?dishwashers, combination ovens, and induction cooktops (electric ranges)?in the '2022 Korea Industry Brand Power (K-BPI)' organized by the Korea Management Association Consulting (KMAC).

Now in its 24th year, the 'Korea Industry Brand Power (K-BPI)' is an index that measures brands of products and services in various industries that hold significant weight in consumers' daily lives. It comprehensively evaluates brand power survey results such as brand awareness and loyalty to select the number one brand in each category annually.

SK Magic was selected as the number one brand in a total of three categories?dishwashers, combination ovens, and induction cooktops (electric ranges)?this year as well, following last year. Having started its dishwasher business in 1993 and leading the development of Korean-style dishwashers, SK Magic recorded the highest scores in awareness evaluations this year, maintaining its position as the number one brand for 20 consecutive years.

In the combination oven category, it earned high scores in brand loyalty evaluations such as image and purchase intent, securing first place for 15 consecutive years. In the induction cooktop (electric range) category, which it has held first place for five consecutive years, it also received high scores in awareness evaluations.

An SK Magic representative stated, "We are recognized for our brand competitiveness, having secured the market-leading position in water purifiers, dishwashers, electric ranges, gas ranges, and ovens," adding, "We will continue to prioritize customer value and invest and strive to introduce more differentiated products and services."

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