Over 20 Wanghongs Promote 'K-Fashion' at Han Collection Gwanghwamun Branch
Online Order Consultation for Buyers and Weishang in China
Operation of Seoul Fashion Week Trade Show and On-site Special Exhibition until the End of May
[Asia Economy Reporter Yuri Kim] Lotte Tour Development announced on the 24th that live commerce hosted by Wanghong to promote the '2022 F/W Seoul Fashion Week Trade Show' held at K-Fashion Mall Han Collection Gwanghwamun branch will continue until mid-next month.
Wanghong are online influencers specialized in selling products through one-person media, exerting powerful influence in the Chinese e-commerce market and creating a new paradigm in the Chinese economy.
About 20 Wanghong with over 1 million fans on major SNS channels such as Taobao (China's largest shopping app), Xiaohongshu (Chinese version of Instagram), Douyin (TikTok), and Kuaishou (video platform) will introduce a total of 122 K-fashion brands, including Generation Next (emerging designers) brands such as Saint Ego, Navy Scandal, and July Column.
This broadcast will be exposed to regional buyers and Weishang (e-commerce operators using SNS) in Shanghai, Shandong, Beijing, Chongqing, and other areas, and the recorded videos will be produced as brand content along with lookbooks to be used for additional orders.
The 2022 F/W Seoul Fashion Week Trade Show features a total of 125 clothing and accessory (bags, shoes, jewelry) brands, including 55 Han Collection tenant brands such as Jane Song, Chae New York, YCH, Lang & Lu, and Margarinfingers. Along with the trade show, the Seoul Fashion Week on-site special exhibition where general consumers can directly purchase these brands will be operated until the end of May.
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Han Collection is the largest K-fashion specialized shopping mall in Korea, first launched in December 2020 at Jeju Dream Tower Complex Resort and Seoul Gwanghwamun Building. It operates as a multi-brand store with 14 categories including men's and women's contemporary, casual, and street styles, featuring over 200 Korean representative K-fashion designers such as Yoon Chun-ho (YCH), who designed BLACKPINK's stage costumes, Park Yoon-hee (Greedious), chosen by pop star Beyonc?, and Lee Cheong-cheong (LIE), who participated in Paris Fashion Week.
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