"CJ CheilJedang Raises Hetbahn Prices by 7-8% Amid 90% Fuel Cost Surge"

[Asia Economy Reporter Koo Eun-mo] CJ CheilJedang is raising the price of its instant rice product, 'Hetbahn.'

CJ CheilJedang announced on the 24th that it will increase the price of Hetbahn by 7-8% starting from the 31st. The price at large supermarkets will rise by about 7% from the 31st, and the convenience store price will increase by about 8% starting from the 1st of next month.

Specifically, at large supermarkets, the main product, the 'White Rice 210g 12-pack' bundle, will increase from the current 14,480 KRW to 15,480 KRW. At convenience stores, the price of the individual Hetbahn 210g product will rise from 1,950 KRW to 2,100 KRW.

A CJ CheilJedang official explained the reason for the price increase, saying, "The cost of liquefied natural gas (LNG) used in Hetbahn production has risen about 90% over the past year, and the prices of packaging containers and lid films have also increased by 15%." CJ CheilJedang also raised Hetbahn prices by 6-7% in February last year due to rising rice prices.

According to the industry, Ottogi is also expected to raise the price of its competing product, 'Ottogi Bap,' sometime next month.

This content was produced with the assistance of AI translation services.