Lotte Chilsung Beverage Surpasses 100 Million Cans Sold of Chilsung Cider Zero
Last Year's Cumulative Sales Volume: 120 Million Cans
[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage's 'Chilsung Cider Zero' is gaining popularity. Launched by Lotte Confectionery in January last year, Chilsung Cider Zero incorporates 70 years of Chilsung Cider manufacturing know-how, maintaining the original product's taste and aroma while offering a clean aftertaste with zero calories.
The packaging applies the same green background and logo design as the original product, and the label includes the phrase 'Chilsung Cider Zero' to enhance visibility and allow consumers to easily recognize the product's features at a glance.
The PET bottle product features a black cap to distinguish it easily from existing products. From its initial launch, Chilsung Cider Zero gained great popularity through word of mouth as a light and easy-to-enjoy carbonated beverage.
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In about nine months after its release, cumulative sales surpassed 100 million cans, and last year, cumulative sales reached 120 million cans, leading the domestic zero-cider market. With this, Lotte Chilsung Beverage has established a brand lineup that satisfies diverse consumer preferences, including the original Chilsung Cider, the new flavored ciders Chilsung Cider Peach and Chilsung Cider Cheonggul, and the label-free product Chilsung Cider ECO, along with Chilsung Cider Zero.
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