Bodyfriend Sponsors Choo Sung-hoon Returning to Competition..."Past Exclusive Model Connection"
[Asia Economy Reporter Donghyun Choi] Bodyfriend, a massage chair company, has stepped up to support mixed martial artist Choo Sung-hoon (47), who is making his comeback after two years.
Bodyfriend is sponsoring Choo Sung-hoon, who will face Aoki Shinya in the ONE X welterweight match held at Singapore Indoor Stadium on the 26th. Choo Sung-hoon was an exclusive model for Bodyfriend for over seven years, from 2013 to 2019.
The relationship between Bodyfriend and Choo Sung-hoon dates back to 2013. At that time, Bodyfriend appointed Choo Sung-hoon as their exclusive model to emphasize a "healthy" image. They also reflected his "stylishness," combining a solid physique with fashion sense. Featuring his daughter Choo Sa-rang and father Choo Gye-i, they expressed "family love." In addition to massage chairs, advertisements for the natural latex bed brand 'La Cloud' and the self-replacement direct water purifier 'W Water Purifier,' which they appeared in, were also showcased.
Choo Sung-hoon first gained recognition by winning a gold medal in the 81kg judo category at the 2002 Busan Asian Games, then transitioned to mixed martial arts in 2004 and made his mark. In February 2020, he achieved a first-round KO victory over Serif Mohamed at ONE Championship but was sidelined for a long time due to injury. This upcoming match marks his comeback after two years. Recently, he expressed his determination on social media (SNS), saying, "I will refocus and concentrate on my athletic career."
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Bodyfriend decided to sponsor Choo Sung-hoon to support his comeback, continuing their long-standing relationship. He is expected to compete wearing a match uniform emblazoned with the Bodyfriend logo. Regarding this, he revealed the uniform with the Bodyfriend logo on Instagram and expressed gratitude, saying, "Bodyfriend is helping me with my challenge again this time. I am always full of gratitude."
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