LG Uplus Invests in Influencer Platform Shares... Utilizes for Small Business Solutions

Invested 7.1 Billion KRW in Revu Corporation... Secured 10% Stake

LG Uplus announced on the 24th that it has made a strategic investment in the influencer marketing platform company Revu Corporation. From the left, Jang Hak-seong, Head of PE Division at Korea Investment Partners; Kim Hyun-min, Senior Manager of SOHO Business at LG Uplus; Jang Dae-gyu, CEO of Revu; and Kim Seok-tae, Head of Investment Division 2 at Kiwoom PE, are taking a commemorative photo at the joint investment and partnership agreement ceremony held on the 23rd at the LG Uplus Yongsan office building. Photo by LG Uplus

[Asia Economy Reporter Minyoung Cha] LG Uplus announced on the 24th that it has made a strategic investment in Revu Corporation, the largest influencer marketing platform company in Korea, to strengthen its competitiveness in services specialized for small business owners.

This investment was made in the form of a joint investment worth approximately 60 billion KRW (85% equity) together with private equity fund managers Kiwoom Private Equity (Kiwoom PE) and Korea Investment Partners. LG Uplus invested 7.1 billion KRW to acquire a 10% stake in Revu.

Revu is an influencer marketing platform company. Utilizing accumulated data from 700,000 influencers, the largest scale in Korea, it recommends and connects the optimal influencers for each product and service to small business owners, delivering product experience information to target customers that fit the needs of small business owners. It also provides marketing process monitoring and performance data analysis services.

LG Uplus plans to exclusively provide Revu’s marketing solutions in its SOHO (Small Office Home Office) specialized product, ‘U+ Our Store Package.’ The U+ Our Store Package is a bundled product that supports store management through business partnerships offering communication products necessary for store operations such as secure payment internet and CCTV, as well as tax, accounting, recruitment, rental, and finance services. It provides 10 types of specialized solutions for small business owners, including Revu’s influencer solution.

Hyunmin Kim, Executive Director of LG Uplus, said, “As consumers’ use of social network services (SNS) has significantly increased in recent years, Revu will be a good alternative that can target the needs of small business owners who require cost-effective marketing methods.” He added, “We will continuously innovate customer experience through differentiated solutions that can effectively support small business owners throughout the entire process from acquiring new customers to retaining existing customers through customer satisfaction.”

This content was produced with the assistance of AI translation services.