Shinsegae Live Shopping Launches Golf Equipment Broadcast 'Rabesho'

Premium Golf Equipment Specialty Program 'Rabesho' Premieres on the 26th
PXG, Mark & Lona Differentiate as the First and Exclusive Brands in the Home Shopping Industry

Shinsegae Live Shopping, 'Rabe Show'.

[Asia Economy Reporter Yuri Kim] Shinsegae Live Shopping announced on the 24th that it will launch a new program called 'Rabe Show' on the 26th, introducing popular golf equipment brands and trendy products.

'Rabe Show' is an abbreviation of 'Life Best Golf Shopping' and is Shinsegae Live Shopping's first golf-specialized program. The name was inspired by the term 'Rabe,' which is short for 'Lifetime Best Score,' meaning a golfer's personal best score.

In the TV shopping industry, Shinsegae Live Shopping plans to be the first and exclusive broadcaster to feature premium golf equipment brands and popular brands that have never been sold before, offering products that combine both quality and trendiness in line with the program's slogan.

The first broadcast at 11:26 PM on the 26th will feature irons from the popular brand 'PXG' and sunglasses from 'Vision Nike.' This will be the first time the 'PXG' brand is aired on home shopping, offering a limited sale of 34 sets of the '0211 DC Iron Set' priced in the 1.4 million KRW range. Subsequent broadcasts will carefully select and showcase luxury golf brands such as Mark & Lona and G/FORE, as well as popular brands like Maruman and Volvik.

Benefits are also prepared. To commemorate the program launch, customers who purchase products during the 'Rabe Show' broadcast will receive a one-time discount of 100,000 KRW. Customers who purchase via mobile and online will receive up to 50,000 points in rewards, a 7% discount with event cards, and interest-free installment plans for 24 months.

Shinsegae Live Shopping stated that the 'Rabe Show' program was introduced to enhance customer shopping convenience by allowing the purchase of various popular golf equipment brands on TV and to expand the customer base through differentiated industry programs. By utilizing Shinsegae Live Shopping's digital studio to create a rich sense of presence and spatial experience, they aim to provide an immersive shopping experience.

Myungran Kang, Executive Director in charge of Trend Fashion at Shinsegae Live Shopping, said, "The importance of developing related content is growing in line with golf's rise as a popular sport across generations," adding, "We will enhance customer satisfaction with new sports content that has not been seen in existing home shopping, timed with the start of the main golf season."

This content was produced with the assistance of AI translation services.