Samsung and LG Phone Vacancies Swept... Last Year's Best-Selling Model Was the 'Galaxy S21'
Counterpoint Research Survey Results
Domestic Samsung Share Increases to 72%
[Asia Economy Reporter Cha Min-young] Samsung Electronics' share in the domestic smartphone market has increased to 72%. The best-selling smartphone last year was the standard model from the flagship Galaxy S21 series.
According to global market research firm Counterpoint Research on the 23rd, the domestic smartphone market in 2021 showed a slight increase compared to the previous year. This was the result of a combination of strengthened 5G smartphone promotions by mobile carriers and the popularity of new form factor foldable smartphones, despite the economic downturn caused by COVID-19 and supply shortages of key components such as semiconductors.
Samsung was the biggest beneficiary of LG Electronics' withdrawal from the smartphone business. Samsung absorbed the replacement demand from existing LG smartphone users, achieving a significantly increased market share of 72% compared to the previous year. This was driven by the successive success of the Galaxy S21 in the first half and the Galaxy Z Flip 3 in the second half, despite the absence of the Galaxy Note series release. In particular, it is analyzed that Samsung greatly increased its market share in the $700 to $1000 price range.
Apple recorded a slightly increased market share of 21% compared to the previous year. The new iPhone 13 series released last year performed better than its predecessor, especially increasing its market share significantly in the high-end price range above $1000 compared to the previous year.
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Among individual models, the best-selling model in 2021 was the standard model from the Galaxy S21 series released early in the year. Looking only at the second half of the year, the Galaxy Z Flip 3 established itself as the bestseller. The S21 maintained steady demand throughout the year through various promotions. The Z Flip 3 continued its success in the second half based on its design and improved durability compared to its predecessor. The Galaxy A32 also ranked third, gaining popularity mainly among users who felt burdened by high-priced 5G plans due to its cost-effectiveness (price-performance ratio).
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