Wemade Forms Strategic Partnership with Global Integrated Marketing Platform Company 'UAP'

[Asia Economy Reporter Seungjin Lee] Wemade announced on the 23rd that it has signed a strategic partnership (MOU) with global integrated marketing platform service company UAP.

Founded in 2011, UAP is headquartered in San Francisco, USA, and is a company specializing in retargeting campaigns and re-engagement marketing for mobile applications, including mobile games.

It has branches in 15 regions worldwide, including Asian regions such as Korea, China, Japan, and Singapore. By integrating advanced big data and artificial intelligence technologies into data algorithms, it provides optimized mobile performance campaigns and has recorded significant growth every year.

Through this partnership, Wemade plans to actively utilize UAP's mobile game marketing solutions and know-how to enhance the brand status of the global blockchain gaming platform WEMIX and conduct effective marketing campaigns for onboarded games.

Nancy Roberts, CMO (Chief Marketing Officer) of UAP, said, "We are very pleased to collaborate with WEMIX, the world's top blockchain game platform," adding, "In the future, we will spare no effort to support various campaigns so that mobile game companies servicing through the WEMIX platform can achieve the best results globally."

Jang Hyun-guk, CEO of Wemade, said, "We expect that WEMIX's brand value will be further enhanced through the strategic partnership with global marketing company UAP," and added, "Based on brand value, it will become the blockchain game platform with the largest user base."

This content was produced with the assistance of AI translation services.