Samsung Electronics Launches 'Bespoke Workshop AI' Service... "Helping You Choose Colors"
Sequential Expansion from Refrigerators to All Home Appliances
[Asia Economy Reporter Park Sun-mi] Samsung Electronics announced on the 23rd that it has launched the ‘Bespoke Workshop Artificial Intelligence (AI)’ service to help consumers choose the optimal color when purchasing Bespoke home appliances.
The Bespoke Workshop AI is a simulation solution that allows consumers to freely combine the colors of home appliances to match their desired interior. Starting with refrigerators in March, the range of applicable products will gradually expand.
To ease consumers’ concerns when selecting colors, Samsung Electronics recommends colors based on three criteria: ‘AI Customized Color,’ which analyzes photos of the desired space to suggest the most suitable color; ‘Expert Recommended Color,’ where designers recommend colors that match the interior; and ‘Best-Selling Color,’ which suggests the most popular colors based on sales data.
The color recommendation process is also designed to be consumer-friendly. Consumers can either select their preferred interior style directly to receive recommendations or enjoy discovering their unclear style through an interactive method by answering questions composed of color tones and space images.
The ‘My Own Color’ combination created through the Bespoke Workshop AI can be conveniently checked and consulted in person by visiting Samsung.com or the Samsung Digital Plaza Gangnam Main Store to view the palette directly.
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Yang Hye-soon, Vice President of Samsung Electronics’ Home Appliance Business Division, said, “We introduced the Bespoke Workshop AI not only to expand the range of choices by offering various colors to consumers but also to provide a smart experience during the product selection process.” She added, “We will continue to improve the consumer experience throughout the entire process from purchase to product use.”
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