CU Supports Kkeullim and Rear Car Business... "Using Local Craft Beer Profits"

On the 21st, CU and Kkeullim officials are taking a commemorative photo at the recycling center located in Yeongdeungpo-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] CU announced on the 23rd that it will launch a public interest campaign this month in collaboration with the social venture Kkeullim, using a portion of the proceeds from the sale of local craft beers to support resource collection carts.

Since 2016, Kkeullim has been attaching advertising boards to its self-developed lightweight carts and providing the advertising revenue to elderly recyclers, supporting their economic independence.

CU will place advertisements on the carts of a total of 26 elderly recyclers active in the Seoul metropolitan area, Chungcheong Province, and Jeolla Province. The advertisements encourage separate waste collection to practice carbon-neutral living together with CU.

Notably, this campaign was funded by the proceeds from the sales of a local beer series. In January, CU partnered with small and medium breweries representing each region, including Seoul, Gyeonggi Province, and Chungcheong Province, to introduce five unique craft beers.

A BGF Retail official stated, “This campaign is an example showing that customers' value-based consumption not only helps revitalize the local economy but also supports neighbors in need around us. We will continue to present various community win-win activities utilizing the largest offline network in Korea.”

This content was produced with the assistance of AI translation services.