I'PARK Mall Celebrates World Water Day with 'Love in Water' Campaign

I'PARK Mall × UNICEF Korea Committee Event
Interactive Booth Operation from 22nd to April 10th

Models are introducing the 'Love in Water' event campaign, which will be held at HDC I'Park Mall starting from the 22nd.

[Asia Economy Reporter Yuri Kim] HDC I'Park Mall announced on the 22nd that it will hold the 'Love in Water' event campaign in collaboration with the UNICEF Korea Committee to commemorate 'World Water Day.'

The 'Love in Water' event campaign is a campaign that delivers a message of hope so that children around the world can live a life where water scarcity is not an issue.

Based on cases of children who have received clean water from UNICEF related to drinking water and hygiene, the campaign features six spaces: a 'Storyboard Exhibition Zone' where visitors can share stories; a 'Blue Ribbon Wire Fence,' where participants write messages on blue ribbons and tie them to a wire fence symbolizing the provision of clean water to water-scarce countries; and a 'Well of Love,' where visitors can put a ball pool ball symbolizing clean water, take a commemorative photo, and receive souvenirs.

The campaign will be held as an experiential content event booth on the 6th floor of The Center at I'Park Mall from the 22nd until the 10th of next month, operating for a total of 20 days. During the event period, customers who visit and participate at the booth will receive limited daily gifts such as pouches, team bracelets, and portable shopper bags.

This content was produced with the assistance of AI translation services.