NHN Bigfoot Onboards 'Uparu PROJECT' on WEMIX Platform... Expanding 'P&E Games'

[Asia Economy Reporter Seungjin Lee] NHN Bigfoot announced on the 22nd that it has signed an onboarding contract with Wemade for the blockchain game platform 'Wemix' for the game ‘Uparu PROJECT (tentative name)’.

‘Uparu PROJECT’ is the second P&E (play and earn) game introduced in collaboration with Wemade, following ‘Project WEMIX Sports (tentative name)’, for which a service contract was signed last February. NHN Bigfoot will onboard the game onto Wemade’s Wemix platform and expand its game lineup by launching it in the P&E game market.

‘Uparu PROJECT’ is a collection SNG (social network game) developed by NHN Bigfoot, which operated the long-running game ‘Uparu Mountain’ from 2013 to 2020, achieving a cumulative global download count of 11 million. The game integrates a P&E system and offers a feature to trade unique Uparu characters as non-fungible tokens (NFTs), thereby adding new value to Uparu. Development is being carried out by ‘highbrow’, the developer and service provider of the SNG ‘Dragon Village’, while NHN Bigfoot will handle game publishing.

NHN Bigfoot’s strategy is to preoccupy the P&E market by launching ‘Uparu PROJECT’, which blends the proven gameplay of ‘Uparu Mountain’ with an NFT system and diverse new content. Leveraging NHN’s 20 years of experience managing the game portal ‘Hangame’ and its accumulated know-how in game economy management, they plan to create a well-made P&E game to attract users.

Kim Sang-ho, CEO of NHN Bigfoot, said, “It is a meaningful moment that NHN Bigfoot, the developer of ‘Uparu Mountain’, which has been recognized for its gameplay in the global market, and Wemade, which is leading the P&E ecosystem, are collaborating to reintroduce a game utilizing the ‘Uparu’ intellectual property (IP) to gamers. Through diverse and entertaining content such as the Uparu combination system, newly added battle systems, and the unveiling of hidden stories, we will create a game that is enjoyable not only for existing gamers who enjoyed ‘Uparu Mountain’ but also for new gamers.”

This content was produced with the assistance of AI translation services.