"Adding Dietary Fiber to Refreshment" Lotte Chilsung Beverage Launches 'Chilsung Cider Plus'
[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 22nd that it has launched a new product, ‘Chilsung Cider Plus,’ which contains dietary fiber in Chilsung Cider.
Chilsung Cider Plus is a functional food product containing ‘indigestible maltodextrin dietary fiber,’ known to help suppress postprandial blood sugar spikes, improve blood triglyceride levels, and promote smooth bowel movements. It contains the functional ingredient indigestible maltodextrin, has reduced calories, but replicates the original product’s taste and aroma. With 30 kcal per 500mL serving, it is presented as a low-calorie functional food, allowing calorie-conscious consumers to enjoy it without worry.
The packaging applies the same eco-friendly transparent PET bottle as the existing product and features an ‘eco-tear line’ that allows easy removal of the label. Chilsung Cider Plus is available nationwide at convenience stores, large supermarkets, supermarkets, and the online direct mall ‘Chilsung Mall.’
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A Lotte Chilsung Beverage official said, “This product was developed considering taste and dietary fiber content, so we hope consumers enjoy it refreshingly without burden,” adding, “We plan to carry out various promotions such as new advertising on air, live commerce, and product sampling in the future.”
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