[Asia Economy Reporter Hyungsoo Park] Daehan Green Power is expected to strengthen its competitiveness in the renewable energy business by achieving the No. 1 brand reputation.


Daehan Green Power announced on the 22nd that it received the best reputation in the energy equipment listed companies brand reputation for March.


The Korea Corporate Reputation Research Institute analyzed 13,014,825 pieces of brand big data on energy equipment listed companies for one month from the 16th of last month. Compared to 10,244,331 pieces of brand big data on energy equipment listed companies in February, this is an increase of 27.04%. SGC Energy and OrbiTech ranked 2nd and 3rd respectively.


Daehan Green Power's brand reputation index was 1,516,994, an increase of 11.44% compared to last month's brand reputation index.


Brand reputation is analyzed by dividing consumer activity big data into participation value, communication value, social value, market value, and financial value. The brand reputation index is an indicator created through brand big data analysis that identifies how consumers' online habits influence brand consumption.


It measures and analyzes evaluations of the brand, media attention, communication volume among consumers, conversation volume on social media, and community share. To strengthen qualitative analysis, ESG (environment, social, governance) related indicators and owner risk data are also included.


A Daehan Green Power official explained, "The Korea Corporate Reputation Research Institute analyzes the brand reputation index from multiple angles targeting various industries, brands, stars, and public institutions," adding, "Daehan Green Power's brand reputation ranking has been steadily rising this year."



He continued, "By maximizing synergy effects with the parent company Daehan Green Energy, we will achieve outstanding results in the renewable energy business from onshore wind power to solar power and offshore wind power."


This content was produced with the assistance of AI translation services.

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