Gimhae City Increases Sales Channels for Agricultural Specialties Overcoming COVID-19 Impact
Cooperation Among Local Governments, Media Organizations, and Distribution Marketing Specialist Groups
Gimhae City, Gyeongnam Province, signed a business agreement (MOU) to promote local agricultural specialties and expand sales channels. (From the second person on the left: Bang Seon-yoon, General Director of LG HelloVision Gyeongnam Gaya Broadcasting Headquarters; Heo Seong-gon, Mayor; Kim Jin-yong, CEO of Gimhae City Cooperative Joint Business Corporation)
View original image[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] Gimhae City, Gyeongnam Province, signed a memorandum of understanding (MOU) with LG HelloVision Gyeongnam Gaya Broadcasting and Gimhae City Cooperative Joint Business Corporation to promote local agricultural specialties and expand sales channels.
The agreement was established to help farmers struggling due to the prolonged COVID-19 pandemic by expanding sales channels for agricultural products and revitalizing the local economy.
The MOU includes ▲discovering excellent agricultural specialties of Gimhae City ▲marketing activation such as pioneering sales channels through TV home shopping and real-time broadcast sales ▲joint support cooperation for sales channels in line with the harvest season of seasonal agricultural specialties ▲revitalizing the local economy by utilizing rural resources such as travel products and rural experience tourism.
The signing ceremony was attended by Mayor Heo Seong-gon, Bang Seon-yoon, General Director of LG HelloVision Gyeongnam Gaya Broadcasting, and Kim Jin-yong, CEO of Gimhae City Cooperative Joint Business Corporation.
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A city official said, “This has provided an opportunity to expand online marketing for the sales of Gimhae City’s excellent agricultural specialties such as Jinyeong persimmons, raspberries, and flowers,” adding, “We will continue to make efforts to increase farmers’ income and revitalize the local economy.”
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