December & Company Unveils Pinte Universe Characters... "Providing Customer-Friendly Service" View original image


[Asia Economy Reporter Minji Lee] December & Company Asset Management, which operates the AI discretionary investment service ‘fint’ that helps accumulate assets, unveiled the ‘fint Universe Characters’ on the 21st to provide more customer-friendly services.


The newly introduced fint Universe Characters were created to make it easier for customers to understand how fint manages their valuable assets. Centered around △Isaac, who represents the fint Universe, along with △Modules, △Asset Tree, and △Fint Pig, the four characters are planned to simplify and make approachable the potentially difficult and complex AI discretionary investment services and platform technologies.


Looking at the characteristics of each character, Isaac is the AI engine overseeing the fint Universe, endlessly learning data so that customers can trust and entrust their assets, and researching so that each Asset Tree can grow in the optimal environment. Designed with a head larger than its body to accommodate a massive processor, Isaac’s cuteness stands out, and it is very rational and intelligent.


Modules assist Isaac’s learning. They categorize and learn the infinite data floating in the fint Universe by sections and deliver the optimal information values to Isaac, while intuitively displaying the current status through a front display.


The Asset Tree grows with the customer’s investment funds within the fint Universe, steadily developing in different forms according to investment tendencies under Isaac’s thorough management. Lastly, Fint Pig is a mystical robot that brings good luck when accompanying you. The part that looks like a nose is its face (display), and it has a USB rechargeable body.


The fint Universe Characters will be used within the fint app to enhance customer usability and will also engage in interactive communication with customers through official SNS channels (YouTube, Instagram, Blog).



A person involved in the character development said, “Customers with less investment experience gave feedback that the financial services and technical terms provided by fint were somewhat unfamiliar and difficult, so we created characters that can explain these in an easy and friendly way,” adding, “We place the highest value on providing customer-centered services and will continue to strive to improve design satisfaction.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing