Singer Song Ga-in Promotes Hanbok Culture Worldwide... Appointed as 'Hanbok Ambassador'
Ministry of Culture, Sports and Tourism Awards 2022 Hanbok Ambassadors Certificates
"We Will Strive to Make Hanbok a Beloved Costume Worldwide"
The Ministry of Culture, Sports and Tourism announced on the 21st that singer Song Ga-in has been appointed as the '2022 Hanbok Ambassador.' Photo by PocketDol Studio
View original image[Asia Economy Reporter Kim Heeyoon] The Ministry of Culture, Sports and Tourism announced on the 21st that singer Song Ga-in has been appointed as the '2022 Hanbok Ambassador.'
Song Ga-in, originally a traditional Korean music artist, debuted as a singer in 2012 and has appeared on numerous television programs such as 'Miss Trot,' 'Pungnyu Daejang,' and 'Trot Magic Touring Team,' leading the revival of trot music. In particular, she has personally demonstrated her love for Hanbok by showcasing its beauty at various venues where she meets audiences and fans, including broadcast programs, performances, and social media.
As a Hanbok Ambassador, Song will continue activities that highlight the elegance and charm of Hanbok harmonized with beautiful Korean music, encouraging people to enjoy wearing Hanbok in their daily lives and increasing global interest in Hanbok and Korean culture.
At the appointment ceremony, Song said, “I understand that the Ministry of Culture, Sports and Tourism is developing Hanbok school uniforms and workwear to bring Hanbok closer to more people, and is conducting various projects with overseas fashion schools and Korean cultural centers abroad to help the world enjoy Hanbok culture. As a Hanbok Ambassador, I will work hard to ensure that Hanbok becomes a beloved attire not only for our people but also for people around the world.”
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Minister Hwang Hee of the Ministry of Culture, Sports and Tourism stated, “I look forward to Song Ga-in’s various activities as a Hanbok Ambassador, allowing more people worldwide to feel the elegance and charm of Hanbok. The Ministry will also strive to make Hanbok recognized not only as clothing for special occasions but as attire worn anytime in daily life and loved by people around the world.”
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