GS Shop, Ddoksori 25th Anniversary Commemorative Lee Sang-min Memorabilia Giveaway Event

GS Shop's Longest-Running Program Ddoksori Poster.

[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 21st that it will hold special broadcasts and events to celebrate the 25th anniversary of "Ddoksori," the longest-running home shopping program in Korea.

"Ddoksori" will hold an event from the 25th for three weeks, offering host Lee Sangmin's cherished items and Hammercup goods as prizes. The event was initiated at the suggestion of Lee Sangmin, who collects limited edition sneakers as a hobby. Participants can automatically enter by joining the Ddoksori cafe on the GS Shop mobile app and leaving comments in the live talk during the live broadcast. Hammercup goods will also be entered into a draw automatically when participants leave purchase verification comments in the cafe.

The special broadcast will be themed as "Friends with Ddoksori." It will introduce Ddoksori's representative hit products, including Don Spike steak and Bodyfriend massage chairs. Various new kitchen and home appliance products will be showcased in the future.

A GS Retail official said, "GS Shop will carry out a major revamp of its flagship programs throughout March to propose valuable shopping experiences," adding, "We will strengthen fresh, customer-centered content and create broadcasts that communicate more with customers through live talk."

This content was produced with the assistance of AI translation services.