"Competing with Two-Mile Wear" Lotte Homeshopping Unveils 'Giospirit' Spring New Products

Launch of Italian Premium Outerwear 'Giospirit' New Product 'Limonta Water-Repellent Jacket' on 21st
Utilizing Functional Fabric from Top Material Company Limonta, Enhanced Durability with 'Ripstop' Weaving Method
New Products Including Retro Style 'Anorak Men and Women Setup' to be Released on 1st Next Month

Lotte Homeshopping, Geospirit 'Limonta Water-Repellent Jacket'.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 20th that it will launch the spring new collection of the Italian outerwear brand 'Giospirit' on the 21st, showcasing jackets, jumpers, and more reflecting the 'two-mile wear' trend.

Giospirit is a fashion brand exclusively launched by Lotte Homeshopping after about a year of preparation in 2019, reflecting the high demand for premium outerwear. It features heavy down jackets and coats made with fabrics from Limonta, Italy's top luxury material company, and goose down from Minardi, recording cumulative orders exceeding 40 billion KRW since its launch. With a unisex style combining activity and practicality, it is popular regardless of gender. This year, as 'two-mile wear'?clothing suitable for both daily wear and casual outings?is expected to be a trend, the brand plans to focus on mid-season outerwear that offers differentiated quality, comfort, and style.

On the 21st at 7:40 PM, the 'Limonta Water-Repellent Jacket' will be released, made with Limonta's functional water-repellent fabric, suitable for spring with fluctuating rainfall without discomfort. It features a hood and waist strings for versatile styling and high usability. The jacket will be available in three colors: bright pink, which is trending this year, as well as blue and black. On the 1st of next month, reflecting the retro trend, the 'Anorak Men and Women Set-up' will be launched. The 'anorak' is a hooded windbreaker top, a representative retro fashion item. Using a durable 'ripstop' weave in a checkerboard pattern, it offers strong durability and a comfortable oversized fit. The broadcast on the day will present a set consisting of a half-zip anorak top and jogger pants.

Meanwhile, Lotte Homeshopping is holding the 'Best Fashion Week' event until the 25th, consecutively introducing new products from exclusive fashion brands such as LBL, Laurel, and Paul & Joe. On the 22nd at 8:15 AM, it will release 'THE IZEL's color-block point collar knit jacket,' a private brand planned targeting women in their 30s and 40s. The jacket features comfortable wearability using fabrics made from recycled fibers and high-quality knit sewing techniques. The representative fashion brand 'Laurel,' which has ranked first in hit products for three consecutive years, will also introduce a primary color blouse made of Tencel fabric on the 23rd at 8:15 AM.

This content was produced with the assistance of AI translation services.