The Food Service Industry Targets the Whole Family's Tastes with a Variety of Menus

[Asia Economy Reporter Moon Hyewon] The dining industry is targeting the tastes of consumers across various age groups by offering menus that appeal to the whole family's preferences.

According to the recent report "Big Data Utilization Dining Industry Market Analysis" published by the Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (aT) on the 20th, last year's dining industry sales reached 101.5 trillion KRW, showing a 6.3% increase compared to the previous year.

The share of delivery app sales rose from 3.7% in 2019 to 8.0% in 2020, and last year reached 15.6 trillion KRW, accounting for 15.3% of the total dining industry sales. This is attributed to the prolonged COVID-19 pandemic, which has expanded the trend of contactless consumption.

School Food offers about 50 diverse menu items ranging from snack dishes to Asian fusion cuisine, considering consumers of various age groups. School Food's signature menu "Mari" differs from the traditional bulky gimbap by using no more than four ingredients to highlight the natural flavors of the ingredients. It comes in 14 varieties, including "Mozzarella Spam Egg Mari" and "Spanish Squid Ink Mari," which pair well with School Food's other tteokbokki and fried dishes.

Jeil Noodle House, which introduces new menus based on seasonal concepts, offers authentic noodle dishes made in the traditional way, as well as various rice bowl dishes and delicacies. Welcoming the upcoming spring, they launched new menu items under the concept "Delicious Noodles Filled with the Scent of Spring," featuring fragrant spring herbs such as mugwort and wild chives, including "Namhae Cockle Soy Sauce Bibim Noodles" and "Spring Love Yukgaejang Kalguksu." They also renewed their popular lunchbox menus like "Beef Bulgogi Lunchbox" and "Grilled Eel Jin Lunchbox," allowing customers to choose according to their preferences.

Additionally, they provide various fried dishes and rice ball menus that can be enjoyed alongside noodle dishes, as well as delicacies perfect as snacks for home drinking, such as "Crispy Potato Pancake" and "Mung Bean Pancake." Popular side dishes like "Chili Fried Chicken" and "Seed Fried Chicken" are also offered, which children can enjoy without burden.

Barda Kim Teacher offers set menus combining their main menu gimbap with various popular dishes. The "Kim" set consists of "Bardeun Anchovy Noodles" and "Spicy Pickled Radish Gimbap," harmonizing a refreshing soup dish with spicy gimbap. The "Seon" set includes popular items "Galbi Dumplings" and "Kim Teacher Bibim Noodles," while the "Saeng" set combines "Bardeun Pork Loin Cutlet," "Garaktteokbokki," and "Galbi Dumplings." These three set menus have increased the average spending per customer per store by 7% over 17 days compared to the same previous period after their launch.

Yamsem Gimbap recently launched "Prim Meat Gimbap" and "Prim Meat Bibimbap" for vegetarian consumers, substituting meat with plant-based alternatives. These new menu items are made with fresh Jeju Gujwa carrots, rapeseed greens, and plant-based meat, featuring the same taste as meat and rich in protein.

This content was produced with the assistance of AI translation services.