Naver's Han Seong-suk Appointed as Head of European Business Development... Targeting the European Market

[Asia Economy Reporter Kang Nahum] Han Seongsuk, former CEO of Naver, has been assigned a new mission called 'European Business Development.' Based on her successful leadership of Naver over the past five years, she is expected to help elevate the company's brand value in Europe to the next level.

According to industry sources on the 16th, Naver appointed former CEO Han as the Head of European Business Development and recently announced this internally.

Although specific details of her duties have not yet been disclosed, given that Han has been directly involved in investments in European companies, it is highly likely that she will be responsible for new businesses such as e-commerce in the region. With her extensive experience as a CEO at headquarters, she is expected to oversee the entire European market rather than managing European subsidiaries and branches individually.

During her tenure, Han was credited with transforming Naver, which had a strong 'portal' image, into a technology-centered global company through aggressive investment in technology and talent.

In fact, last year Naver made large-scale investments in Spain's top secondhand trading platform 'Wallapop' and the European luxury secondhand resale platform 'Vestiaire,' all of which Han was deeply involved in.

At the time of the Wallapop investment, Han stated, “We plan to review the long-term global potential with Wallapop so that it can become a milestone for sustainable global growth,” demonstrating her firm commitment to global business.

She also expanded the CIC system, establishing speed and independence in business operations, helping the company grow into an internet company with a diverse portfolio, and proposed a win-win model with small business owners as a solution for platform companies to gain social recognition.

In particular, Naver's performance last year is seen as the culmination of Han's efforts. Naver posted its highest-ever quarterly earnings in Q4 last year, surpassing 6 trillion won in annual revenue for the first time in company history. The proportion of sales from new businesses such as commerce and content exceeded 50% for the first time, marking success in business diversification.

A Naver official said, "Han's specific duties have not been decided yet," adding, "We expect her to leverage her successful experience in Korea to play a role overseas."

This content was produced with the assistance of AI translation services.