Enjoy NFT Art on LG OLED TV... Collaboration with Seoul Auction Blue on NFT Business

OLED Art Project Continues to Expand

LG Electronics is collaborating with Seoul Auction Blue to jointly promote the NFT content business. In the future, customers participating in NFT auctions and exhibitions conducted by Seoul Auction Blue will be able to experience the artworks with the delicate picture quality of LG OLED TVs. A model is viewing the NFT artwork of Kim Whanki's masterpiece "Universe" at Gana Art Bogwang located in Bogwang-dong, Yongsan-gu, Seoul.

[Asia Economy Reporter Park Sun-mi]LG Electronics is accelerating its premium marketing by expanding collaborations in the art field, leveraging the strengths of its self-emissive OLED TVs.

On the 16th, LG Electronics announced that it will jointly promote content business in the NFT (Non-Fungible Token) art sector in collaboration with Seoul Auction Blue, a subsidiary of the art auction company Seoul Auction. NFT is a technology that uses blockchain to assign a unique identification value to content. NFT artworks are recognized for their value comparable to originals because they cannot be duplicated.

The two companies plan to pioneer a new market in the NFT art field by promoting LG OLED TVs. In the future, customers participating in NFT artwork auctions and exhibitions conducted by Seoul Auction Blue will be able to experience artworks with the delicate picture quality of LG OLED TVs.

First, the NFT artwork of the late Korean abstract art master Kim Whanki’s representative work Universe (05-IV-71 #200) will be auctioned for the first time on the 22nd of this month. This work has been reborn as digital moving art, where countless blue dots expressed in the original piece form circles and create a feeling of being sucked in.

Seoul Auction Blue will provide the artwork embedded in the LG OLED evo (model name: 65G1) to the winning bidder so that they can appreciate the work most vividly. The starting bid for the auction is 250 million KRW.

Prior to the auction, from the 16th of this month to the 10th of next month, the two companies will also hold the ‘Seoul Auction Blue XXBLUE × LG OLED NFT Exhibition’ at Gana Art Bogwang located in Bogwang-dong, Yongsan-gu, Seoul. Visitors will be able to view NFT artworks by eight famous domestic artists, including Kim Whanki, through LG OLED TVs.

The two companies also plan to cooperate in building an NFT content and service ecosystem. LG Electronics expects that this collaboration will create synergy with the OLED Gallery service, which allows art appreciation on high-definition TVs.

LG Electronics is actively expanding the OLED Art Project, which broadens collaborations in the art field to promote the strengths of self-emissive OLED. The plan is to solidify brand leadership as “an OLED TV that inspires art and is preferred by artists” and secure potential customer bases.

Park Hyung-se, head of LG Electronics’ HE Business Division, said, “OLED is the optimal TV that can faithfully reproduce the diverse colors and delicate expressions conveyed by artworks,” adding, “Through the OLED Art Project, we will create a unique aura that only LG OLED TVs can offer.”

This content was produced with the assistance of AI translation services.