CU launches 'Back to the School Ready Meals' with Baek Jong-won... "From Rice Bowls to Burgers"

On the 16th, a model is introducing the Back to School ready meal series at the convenience store CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 16th that it will launch the ‘Back to School Ready Meal Series’ planned together with culinary researcher Baek Jong-won to celebrate the new semester.

The Back to School Ready Meal Series consists of Chicken Terimayo Rice Bowl, Double Neobiani Rice Bar, Neobiani Half-and-Half Gimbap, Morning Sandwich, and Triple Sausage Burger. The Chicken Terimayo Rice Bowl is topped generously with tender chicken and Baek Jong-won’s specially developed terimayo sauce. The Double Neobiani Rice Bar and Half-and-Half Neobiani Gimbap offer the rich flavor and savory meat juices of Neobiani infused with a smoky aroma.

The Morning Sandwich is filled with a savory corn potato salad topping and ham-egg mayo salad topping made with Baek Jong-won’s Baek Ham, sandwiched between soft butter rolls. The Triple Sausage Burger is loaded with juicy sausages and bulgogi patties, flavored with meat chili sauce.

CU is also running a 33% discount event until the 31st of this month for customers who purchase the Triple Rich Triangle Gimbap, which is three times larger than the regular triangle gimbap, when paying with the KakaoBank Mini Card.

A BGF Retail official said, “We planned the Back to School Ready Meal Series with Baek Jong-won to support students returning to school after a long time,” adding, “We will continue to launch products that consider taste, quality, and nutrition to provide children with a reliable and hearty meal they can trust.”

This content was produced with the assistance of AI translation services.