Resuming International Tourism: Singaporean Tourists Visit Korea for 'K-pop and Ski Experience'

24 Participants in Ski Product 'SingSki' Developed After Travel Safety Zone Agreement
16 Singapore Industry Officials Also Join Fam Tour in Gangwon Region

Experience the 'Singski' Program Ski Lesson. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] As tourism, frozen by COVID-19, is resuming internationally, 24 tourists from Singapore visited Korea, showing signs of recovery in international tourism.

These tourists, who arrived through Incheon Airport on the 12th, came to Korea through the special ski package "SingSki" developed by the Korea Tourism Organization and Gangwon Province for the Singapore market, following the Korea-Singapore travel safety bubble agreement made in November.

This package is a Gangwon Province stay-type product that allows visitors to enjoy skiing, sledding, and Hallyu experiences simultaneously. It takes place from the 13th to the 16th at Yongpyong Resort in Pyeongchang, Gangwon Province. During the day, participants take ski lessons and ski freely, and in the evening, they enjoy Hallyu performances such as OST concerts from Korean dramas and K-pop cover dances. There is also time to experience Korean games featured in the Netflix drama "Squid Game," such as ttakji-chigi, marbles, and dalgona game.

In connection with the package, a fam tour of 16 local travel agency officials and influencers is being conducted simultaneously to promote Korean tourism in Singapore. The fam tour group experiences some SingSki programs and visits Gangwon tourist sites such as Naksansa Temple in Sokcho and the BTS bus stop in Gangneung. They also attend a meeting with the domestic inbound travel industry to discuss the development of inbound tourism products.

A tourist who participated in SingSki with their family said, "I wanted to visit Korea, even if late, to fully enjoy winter, snow, and skiing, which are not available in Singapore," and added, "I am happy to be able to heal my mind and body, which had been contracted due to COVID-19, through SingSki."

Yoo Jinho, head of the Tourism Product Division at the Korea Tourism Organization, said, "At the end of March, 10 members of a Singapore cycling club will enter Korea, and a bicycle tour from Seoul to Busan to Jeju is scheduled until early April," adding, "With the quarantine exemption for overseas arrivals starting on the 21st, the normalization of international tourism will accelerate, and various themed inbound products such as walking and healing will be actively introduced."

This content was produced with the assistance of AI translation services.