Golf Legend 'Park Seri'... Drives Cadillac 'Escalade'

[Asia Economy Reporter Yoo Hyun-seok] Cadillac announced on the 15th that it will support the flagship sport utility vehicle (SUV) Escalade to Park Seri, the national golf coach and 'Legend of Korean Golf.'

Last year, Cadillac launched the new 5th generation Escalade and last month released the Escalade ESV with a significantly extended length. The Escalade showcases various technologies, including its distinctive overwhelming exterior design, spacious interior, a 38-inch OLED curved display, and a 38-speaker AKG sound system.

Cadillac is supporting the Escalade to Coach Park Seri, a living legend of Korean golf. From her days as a player to her current role as the national team coach, Park Seri has been recognized as a representative sports star of Korea for her passion for being the best, relentless spirit of challenge, and her uniquely dignified presence. Cadillac decided to support her with the vehicle, believing that these qualities perfectly align with the American luxury values that the Escalade pursues.

Coach Park Seri said, “I wanted to personally experience the Escalade, which satisfies all aspects?from its confident and dignified design to high-end options and space utilization,” adding, “The Escalade, embodying the value of a luxury SUV, makes me feel that my presence is elevated.”

Meanwhile, Cadillac is providing vehicles suitable for sports stars who demonstrate top performance both domestically and internationally, offering a unique brand experience. Cadillac appointed volleyball world star Kim Yeon-kyung as the official ambassador for the Escalade and has expanded its activities by supporting Escalades to players like Ryu Hyun-jin, who is active in Major League Baseball.

Choi Eun-young, Marketing Manager at Cadillac Korea, said, “The spirit of challenge and relentless passion for goals shown by sports stars who have reached the pinnacle in their fields best express the ‘American Luxury’ value that Cadillac pursues,” adding, “We will continue to prepare differentiated marketing campaigns as well as various products so that more customers can experience the values Cadillac pursues.”

This content was produced with the assistance of AI translation services.