Hankook Tire Launches 'ION', Electric Vehicle Exclusive Tire Brand

A Total of 86 Sizes of Electric Vehicle Exclusive Tires
Scheduled to Launch Domestically After European Release in May

[Asia Economy Reporter Yoo Hyun-seok] Global leading tire company Hankook Tire & Technology (Hankook Tire) announced on the 15th that it will launch a new electric vehicle (EV) dedicated tire brand, ‘ION,’ in the European market this May, unveiling the world's first full lineup of EV-dedicated tires.

Hankook Tire’s ‘ION,’ named after the electric atom 'ion,' will be available in passenger car and sport utility vehicle (SUV) versions, offering a total of 86 EV-dedicated tire products across 6 models, including 23 summer tires, 40 winter tires, and 23 all-season tires, ranging from 18-inch to 22-inch sizes.

With this product launch, Hankook Tire will become the first in the industry to establish a full lineup of EV-dedicated tires optimized for EV characteristics such as low rolling resistance, low noise, high load support, quick responsiveness, high torque handling, and driving performance.

The ‘ION’ tires will first be available in the European replacement tire market in May with the summer tire ‘Ventus ION S’ and the winter tire ‘Winter i*cept ION.’ The all-season tire ‘Ventus ION A’ will be released sequentially in August. After launching first in Europe, all six products will be introduced to the domestic market starting in August.

Meanwhile, Hankook Tire is conducting various activities to lead the EV market. In particular, from the 2022/23 season when the world’s top electric car racing event, the ‘ABB FIA Formula E World Championship,’ introduces the 3rd generation (Gen3) race cars in the second half of this year, Hankook Tire will serve as the official one-make tire supplier and technical partner, demonstrating its global top-tier technology and premium brand value.

This content was produced with the assistance of AI translation services.