LG Electronics Strengthens Puricare Air Purifier Lineup with Two New Models Released

360˚ Air Purifier Alpha · Mini Air Purifier

Models are introducing two new products: the ‘LG PuriCare 360˚ Air Purifier Alpha’ (photo left), which offers differentiated customer convenience and hygiene performance, and the ‘LG PuriCare Mini Air Purifier’.

[Asia Economy Reporter Park Sun-mi]LG Electronics launched two new products on the 15th: the ‘LG PuriCare 360˚ Air Purifier Alpha’ and the ‘LG PuriCare Mini Air Purifier,’ both featuring differentiated customer convenience and hygiene performance.

The new LG PuriCare 360˚ Air Purifier Alpha is the first air purifier in the LG UP appliance lineup, allowing continuous addition of new functions through upgrades.

Unlike typical updates focused on general function improvements and problem-solving, upgrades are provided through the LG ThinQ app’s ‘UP Appliance Center,’ enabling customers to select and use new features directly. ▲Equipped with UV nano technology that sterilizes the fan blowing air at 99.99% ▲Outstanding hygiene performance that eliminates 99.999% of five major harmful gases and ultrafine dust particles as small as 0.01 micrometers (㎛), along with antiviral and antibacterial effects.

Available in five Object Collection colors: Nature Green, Nature Beige, Nature Clay Brown, Nature Clay Pink, and Nature Clay Mint, harmonizing with any space in the home. The price ranges from 1,890,000 to 1,990,000 KRW.

Additionally, the new LG PuriCare Mini Air Purifier can be used in various spaces such as inside cars, study rooms, and under children’s beds. It intakes surrounding air from 360 degrees and sends purified air to the desired direction through a booster located on top. It has received both the Small Air Purifier CA Certification and Fine Dust Sensor CA Certification from the Korea Air Cleaning Association (KACA).

Usability is also enhanced. Equipped with a 3600mAh battery, it can be used for up to 6 hours on a full charge. When connected to a car cigarette lighter (external power supply terminal), the product automatically turns on or off depending on power supply, providing convenience. With a minimal design and a weight similar to a bottle of water at 640g, it comes in four colors: Gold, Lavender, Mint, and Mango, priced between 279,000 and 309,000 KRW.

Lee Jae-sung, Vice President and Head of the Air Solution Division at the H&A Business Division, said, “Beyond powerful purification and hygiene performance, we will offer a new level of convenience by leading with air purifiers that consider diverse customer lifestyles, including differentiated upgrade functions.”

This content was produced with the assistance of AI translation services.