Kyochon F&B Marks 31st Anniversary, Aims to Become a 100-Year Global Company

On the 11th, a 31st anniversary celebration event was held in the auditorium of the Gyochon F&B headquarters in Gyeonggi-do. The third person from the left in the photo is So Jin-se, Chairman of Gyochon F&B.

[Asia Economy Reporter Moon Hyewon] Kyochon F&B announced on the 15th that it will proclaim ‘Haehyeon Gaengjang’ as its new slogan to celebrate its 31st anniversary and embark on a leap toward becoming a 100-year global company.

‘Haehyeon Gaengjang (解弦更張)’ is a phrase from the ancient historical text Han Shu (漢書), meaning to tighten the loosened strings of a geomungo again, symbolizing a determination to be reborn in a completely new form. Kyochon plans to make this 31st anniversary year the first year of a new beginning and launch a large-scale innovation to respond to changed customers and a transformed society.

Founder Kwon Won-gang announced that he will personally contribute 33 billion KRW to a mutual growth fund to support win-win growth with franchise stores and partner companies in celebration of the 31st anniversary. Founder Kwon started the first Kyochon Chicken store in March 1991 with 33 million KRW. He stated, “The current Kyochon is the result created together by all franchise store owners nationwide and partner companies, the Kyochon family, so it is only natural to share the fruits of success together,” adding, “I will willingly step forward so that everyone can grow together in the future, and I will regard sharing and coexistence as the highest values.”

Kyochon will establish a new management system through organizational restructuring. The entire organization will be reorganized into six divisions based on work relevance to further enhance expertise and flexibility. In particular, each division will have a representative position to establish a responsibility management system by area, thereby increasing the company’s competitiveness.

Sojin-se, Chairman of Kyochon F&B, said, “This year, marking the 31st anniversary of our founding, we will make it the first year of a new start for Kyochon, striving to become a Kyochon Group that is more faithful to the basics and responds more quickly to change,” and added, “We will move forward together with the Kyochon family, including headquarters, franchise stores, and partner companies, to realize the vision of a 100-year global comprehensive food company.”

This content was produced with the assistance of AI translation services.