"Buy in the Metaverse and Receive Gifticons"... GS25 Opens Virtual Convenience Store with Shinhan Bank

Inside the GS25 store implemented within Shinhan Metaverse.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 14th that it will open a convenience store, GS25 Shinhan Metaverse Store, in Shinhan Bank's metaverse beta service space where actual consumer transactions are possible.

The GS25 Shinhan Metaverse Store displays about 50 popular products from regular GS25 stores, including beverages, snacks, and instant noodles. When an avatar touches a product, it links to GS Shop's gifticon sales platform, enabling purchases. Gifticons can be sent to others using the gifting feature, and when used, the mobile coupon sent via text message can be exchanged for products at GS25.

Starting from the 15th, GS25 will hold a marketing event through its official Instagram account, giving the first 500 customers who verify related content a free Danish yogurt strawberry and a 5% discount coupon for gifticons. The Shinhan Metaverse beta service will operate for eight days until the 21st, after which it will undergo enhancements aiming for an official launch in the second half of this year.

A GS Retail official said, "Through the virtual world space, we will offer a new consumption experience that transcends online and offline to the MZ generation (Millennials + Generation Z) of both companies," adding, "We will continue to integrate advanced finance and retail tech into various services to play a leading role as a trendsetter."

This content was produced with the assistance of AI translation services.