Campaign Against War in Ukraine Using 'Jangnangam Tank' Toy

Toy tanks lined up at the supermarket checkout counter. / Photo by Lee Jaeseok, Advertising Research Institute

[Asia Economy Reporter Lim Juhyung] "The Ukraine crisis is not someone else's problem. The repercussions will soon reach our country as well."

Lee Jesuk, a public service advertising expert and head of the 'Lee Jesuk Advertising Research Institute,' is conducting an 'Anti-War Campaign for Ukraine.' This campaign aims to support Ukraine and raise awareness about the Russian military invasion of Ukraine, which could have ripple effects domestically.

The advertisement was created to raise awareness that the repercussions of the war taking place across Ukraine could reach the domestic working-class economy. / Photo by Lee Jaeseok Advertising Research Institute

The campaign was carried out by lining up palm-sized toy tank models in long rows on supermarket floors and shelves.

Near the tank rows, small placards engraved with a QR code and the phrase "The aftermath of war will come to our stores too" were placed. Citizens can use this QR code to access the Ukrainian Red Cross and make small donations.

Mr. Lee explained the purpose of the campaign, saying, "We are conducting the campaign in everyday places where ordinary people can directly feel the impact on the economy, especially those who are not interested in international affairs. As a divided country and a conflict zone, South Korea has experienced numerous invasions throughout its history and understands better than anyone the necessity of world peace. This campaign intends to encourage interest, support, and cooperation to overcome this crisis."

This content was produced with the assistance of AI translation services.