Seven Eleven Launches 'Henri Matisse' Art Wine 3-Pack Featuring Famous Paintings

Three-pack of Seven Eleven's 'Henri Matisse Wine'.

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven is launching a package product that allows customers to enjoy three types of Henri Matisse wines, which have become signature wines.

According to 7-Eleven on the 11th, Henri Matisse wine is from the Languedoc region in southern France, famous for its cost-effective wine production, and is an art wine featuring works by the French painter 'Henri Matisse.'

7-Eleven first introduced ‘Henri Matisse Katia’ and ‘Henri Matisse Nadia’ in September last year, and in February added ‘Henri Matisse Heart Wine,’ labeled with the masterpiece meaning 'Heart of Love.' Henri Matisse wine was launched as the ‘September MD Recommended Wine’ last year, steadily gaining popularity and becoming a steady seller, with sales reaching 100,000 bottles to date.

This package of three Henri Matisse wines was planned targeting the White Day holiday and spring outing seasons such as camping and picnics. It is also perfect as a spring gift that can be easily given to acquaintances. The selling price is 39,900 KRW.

Henri Matisse wine has gained a reputation as a cost-effective wine and is also attracting attention as an interior accessory due to its unique label design featuring famous paintings. On internet cafes and blogs, there are frequent examples of using wine bottles as interior accessories like flower vases.

Meanwhile, convenience store wine sales continue to grow this year as well. 7-Eleven’s wine sales from January 1 to March 10 this year rose 103.2% compared to the same period last year, continuing triple-digit rapid growth following last year’s 204.4%. The number of wine specialty stores has expanded from about 1,100 in 2020 to about 4,500 by the end of last year, and currently stands at about 4,600 as of March. The plan is to expand to about 6,100 this year.

Song Seungbae, 7-Eleven wine sommelier MD, said, “Henri Matisse wine features a stylish label designed to suit the sensibility of young home wine drinkers and is popular among the younger generation who seek sense and individuality. It will be very good for enjoying in spring as a collectible design and cost-effective house wine.”

This content was produced with the assistance of AI translation services.