Hyundai Home Shopping, Web Variety Show 'Wak Jang Geum' and Live Commerce... "Targeting the MZ Generation"

[Asia Economy Reporter Lim Chunhan] Hyundai Home Shopping announced on the 11th that it will target the MZ generation (Millennials + Generation Z) by conducting a special broadcast called 'Hyundai Pan Wakkjanggeum,' which combines web entertainment content with live broadcasting.

This broadcast will take place at 6 PM on the same day on the Shopping Live platform within the Hyundai H Mall mobile application (app). Wakkjanggeum is a web entertainment show where singer Wax visits food masters across the country to hear product development stories and learn cooking.

Hyundai Pan Wakkjanggeum sells popular products from Korea's representative masters introduced in Wakkjanggeum. Representative products include the premium flower crab set by master Kim Hyesook, designated by the Ministry of Oceans and Fisheries, and the bugak and twigak set by master Oh Heesook, designated by the Ministry of Agriculture, Food and Rural Affairs.

A Hyundai Home Shopping official said, "We plan to continue presenting various series of content commerce and special broadcasts that combine digital content such as web entertainment," adding, "We will not be limited to products previously sold but will continuously strengthen new content marketing reflecting recent trends."

This content was produced with the assistance of AI translation services.