The Watermelon Wins PR Category at '2022 Spikes Asia'

[Asia Economy Reporter Eunmo Koo] The Watermelon Consulting & Communication (The Watermelon) announced on the 10th that it won the Bronze Spike in the PR category for Cheongjeongwon Anjuya's Honshul Seonpunggi and was selected as a finalist in the Brand Experience & Activation category at the 2022 Spikes Asia Awards. The Spikes Asia Awards, operated by the Cannes International Advertising Festival organizing committee, is the most prestigious advertising festival in the Asia-Pacific region.

Oh Hyungkyun, Creative Director of The Watermelon, said, "The starting point of the idea was the regret over the drinking gatherings we couldn't have during the past two years of COVID-19, and we hoped to help ease the COVID blues even a little with Anjuya."

Song Changryeol, Co-CEO of The Watermelon, said, "We are pleased to show through this campaign that local brands can also attract global attention with creative ideas," adding, "It seems that The Watermelon's way of working without boundaries and closing the gap in execution has borne fruit, and we will continue to carry out campaigns that allow Korean brands to be recognized globally."

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