Paris Baguette Collaborates with Food Creators to Launch Convenient 'Jikhwa Butadon' Meal Kit

[Asia Economy Reporter Moon Hyewon] Paris Baguette announced on the 10th that it will launch ‘Jikhwa Butadon’ as a new product of First Class Kitchen in collaboration with popular cooking creator ‘Yoriyongdi’.

Yoriyongdi is a food creator with 640,000 YouTube subscribers, 880,000 TikTok followers, and 110,000 Instagram followers. He mainly produces short-form food content and is gaining popularity for his witty storytelling and fast, stylish video editing.

Jikhwa Butadon is a dish featuring fluffy steamed rice topped with pork braised in a sweet soy sauce and soft scrambled eggs, creating a harmonious combination that appeals to people of all ages without preference.

In particular, this product goes beyond a simple collaboration by offering consumers the opportunity to directly select the launch menu, receiving great response from MZ generation fansumers. Before the product launch, Paris Baguette collaborated with Yoriyongdi to create content featuring two menu options?Jikhwa Butadon and Yusansul Deopbap?and conducted a consumer vote through Yoriyongdi’s YouTube channel. Over 110,000 people participated in the vote, and Paris Baguette decided to release Jikhwa Butadon, which received an overwhelming 83% of the votes.

Paris Baguette will also launch two new Asian cuisine products: ▲ ‘Spicy Pepper Jjapchae Rice,’ stir-fried crispy bell peppers and pork with a smoky flavor and umami, and ▲ authentic stir-fried Jjamppong with various seafood and chewy noodles soaked in a spicy, rich Jjamppong sauce for a deeper and hotter taste.

This content was produced with the assistance of AI translation services.