Musicals Step Outside the Theater... The Meeting of Metaverse and Immersive Content

SK Telecom's 'Metaverse Culture Project' on Ifland
Monthly performances until June... Band and Hip-hop Shows Included

SK Telecom ifland 'Metaverse Culture Project'

[Asia Economy Reporter Cha Min-young] On the extended virtual world (metaverse) platform 'Ifland,' new musicals, dance, band, and hip-hop performances are held every month.

SK Telecom announced on the 10th that it will present a ‘Metaverse Culture Project’ featuring various cultural contents and volumetric technology every month until June of this month.

This is the first result of the ‘Business Agreement for Co-growth of Large, Medium, and Small Enterprises in the Field of Immersive Content’ signed by SK Telecom and the Korea Creative Content Agency in May last year. They have been working to expand the application of IP (intellectual property rights) to metaverse services in cooperation with small and medium-sized companies.

First, in collaboration with the Seoul Arts Troupe and Gear E Co., Ltd., they will unveil on Ifland from 4 p.m. on the 10th the exclusive land, costumes, avatar motions, and photo zone events using the IP of the original musical 'Lost Face 1895.' Users can experience the costumes worn by actual actors in the work and various motions as avatars in the exclusive Ifland land.

SK Telecom ifland 'Metaverse Culture Project'

SK Telecom also operates a photo zone where visitors can take commemorative photos with the lead actress Cha Ji-yeon, created using volumetric capture technology. An event will also be held on the 21st of this month where ‘Ifluencers,’ Ifland influencers, will adapt parts of the 'Lost Face 1895' work and perform it as a ‘Metaverse Musical.’

Lee Yu-ri, director of the Seoul Arts Troupe, said, “The performance venue is no longer the only platform for performances,” adding, “This project is an experiment to pioneer a new chapter in performance expression and distribution, aiming to build a new model where audiences can enjoy Korean musicals more diversely.”

Yang Maeng-seok, head of SK Telecom’s Metaverse CO, said, “Through the Ifland ‘Metaverse Culture Project,’ various entertainments such as musicals, hip-hop, and dance will unfold in the metaverse space,” and added, “We will continue to cooperate and coexist with small and medium-sized companies to evolve the metaverse ecosystem into a more enjoyable space.”

Meanwhile, SK Telecom plans to launch the ‘K-Musical World’ land, which enables musical-related events in the Ifland space, and a metaverse utilization guide for performing artists in collaboration with the Seoul Arts Troupe in April.

This content was produced with the assistance of AI translation services.