Martial Arts and Startups Gain Foothold in Europe... 7 Companies Demonstrate in Spain
Demonstration of 7 Startups at Spanish Tourist Spot Casa Batll? and Complex Shopping Mall Liya
Tourists are using Rajen's interactive kiosk, participating in the Trade Association's 'Barcelona Smart City Startup Overseas Demonstration Testbed' project, at the entrance of 'Casa Batll?'.
View original image[Asia Economy Reporter Park Sun-mi] The Korea International Trade Association (KITA) announced on the 9th that it will provide seven outstanding Korean innovative startups with opportunities for technology demonstration in Spain in collaboration with Seoul Startup Hub.
Among the startups participating in KITA's 'Barcelona Smart City Startup Overseas Demonstration Testbed' project, four companies?Ditonic (electronic price display devices), Rajen (interactive kiosks), Mofic (glasses-free 3D displays), and Gaudio Lab (spatial audio technology)?will conduct technology demonstrations at the Gaudi architectural site 'Casa Batll?' until April. Three other companies?Ihan Creative (AR game apps), WeAR (metaverse content), and OneTwoCM (mobile stamps)?will carry out technology demonstrations at the complex shopping mall 'Liya' located in Barcelona until the end of March.
Encarna Segura, who is in charge of marketing for 'Casa Batll?,' stated, "The innovative technologies of Korean startup companies have been integrated into the building's exterior, exhibition hall, and souvenir shop, receiving great responses from visitors, leading us to extend the demonstration period." She added, "We plan to continue collaborating with Korean startups that align with Casa Batll?'s philosophy of sustainability."
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Jang Seok-min, head of the Digital Innovation Division at KITA, said, "The testbed experience serves as an important reference for startups when entering overseas markets," and added, "We will expand opportunities for Korean startups to verify their technologies by securing additional overseas complex facility testbed partners."
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