'Seoul Fashion Week Trade Show' to be Held at Han Collection Gwanghwamun Branch

125 Designer Brands Participating... Global Order Consultation
Consumer Direct Purchase Available at Seoul Fashion Week On-site Exhibition Held Simultaneously

2022 F/W Seoul Fashion Week.

[Asia Economy Reporter Yuri Kim] Lotte Tour Development announced on the 8th that the 2022 Fall/Winter (F/W) Seoul Fashion Week Trade Show will be held for six days starting from the 18th at Han Collection Gwanghwamun Building, a K-Fashion mall.

Seoul Fashion Week is the largest domestic fashion event held by the Seoul Metropolitan Government since 2000 to discover and nurture emerging domestic designers and revitalize the fashion industry. The last event, held only online, attracted 74.43 million views from 160 countries worldwide within a month, becoming a hot topic.

This Seoul Fashion Week has selected actor Lee Jung-jae as the global ambassador and will be conducted in a hybrid on-offline format, combining on-site fashion shows and online live streaming.

Accordingly, at Han Collection Gwanghwamun, located in the Donghwa Duty-Free Shop building operated by Lotte Tour Development, a trade show supporting domestic designers' entry into the global market will be held simultaneously with an on-site Seoul Fashion Week exhibition where general consumers can directly purchase the brands.

This is the first time that general customers can participate in the Seoul Fashion Week trade show, which was previously only for buyers. A total of 125 clothing and accessory brands, including 55 brands from Han Collection such as Jane Song, Chae New York, YCH, Lang & Lu, and Margarinfingers, will be showcased to domestic and international buyers and consumers.

From the 21st, an online order consultation meeting connecting about 100 pre-arranged overseas buyers with domestic designers will also be prepared. From the 20th, for three days, the existing basement level 1 sales space of Han Collection will be transformed into a runway for offline fashion shows of nine Generation Next brands (next-generation designer groups). The lively atmosphere of the event will be broadcast live through SNS channels such as YouTube, Naver TV, and TikTok. Participating brands include J Choi, Saint Ego, Nodicoma, Navy Scandal, BEMAN Studio, Ice Garden, Preno Seoul, Serpe, and July Column.

A representative from Lotte Tour Development said, "Han Collection is a K-fashion specialized shopping mall where general consumers can directly touch and try on K-fashion, which is gaining attention in the global market," adding, "Through continuous collaboration with Seoul Fashion Week, we will promote domestic designer brands to customers at home and abroad and lead K-fashion trends."

Han Collection is the largest K-fashion specialized shopping mall in Korea, first launched in December 2020 at Jeju Dream Tower Complex Resort and Seoul Gwanghwamun Building. It operates as a multi-brand store in 14 categories such as men's and women's contemporary, casual, and streetwear, with participation from over 200 K-fashion designers.

This content was produced with the assistance of AI translation services.