Samsung 'Galaxy A' vs Apple 'iPhone SE'... Clash in the Mid-Range Smartphone Market
[Asia Economy Reporter Lim Hye-sun] Samsung Electronics and Apple are clashing in the mid-range smartphone market. Samsung and Apple are expected to unveil new Galaxy A series and iPhone SE models, respectively, this month.
According to the mobile industry on the 8th, Samsung Electronics is expected to reveal new Galaxy A series models such as the Galaxy A73, A53, A33, and A23 in mid-month. In the Galaxy A series, the higher the first digit, the higher the specifications, and the higher the second digit, the newer the model. The Galaxy A73 is anticipated to feature Qualcomm's Snapdragon 750G processor built on an 8nm process, a Full HD+ resolution, and a 6.7-inch Super AMOLED display with a 120Hz refresh rate. The Galaxy A53 is expected to be equipped with the Exynos 1200 processor and a 6.52-inch Super AMOLED display with Full HD+ resolution and a 120Hz refresh rate.
Samsung Electronics is conducting preliminary work such as opening support websites for the Galaxy A series in various countries and obtaining product certifications. Recently, Samsung received domestic radio certification for the Galaxy A23's 5G 3.5GHz band and the Galaxy A53. Typically, domestic releases follow radio certification.
The Galaxy A series is Samsung Electronics' best-selling product line. According to a recent survey by market research firm Omdia, the top-selling smartphone model last year was Samsung Electronics' Galaxy A12, with 51.8 million units sold. The Galaxy A02 also sold 18.3 million units, ranking 10th. Apple's iPhone 11 to 13 series remained within the top 10. Among Chinese companies, Xiaomi's Redmi 9A was the only model to rank, placing 5th.
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Apple will release a new iPhone SE model after two years. On the 8th (local time), Apple will hold an event at its headquarters, Apple Park, in Cupertino, California, to unveil the new iPhone SE. The SE is the only mid-range model in Apple's iPhone lineup. The new iPhone SE is expected to support 5G connectivity and feature Apple's latest A15 Bionic chip. While the price is widely expected to be similar to the previous SE2 ($399, approximately 480,000 KRW), some predict it could be around $300 (approximately 370,000 KRW).
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