"Relieve Stress with Spicy Flavor" 7-Eleven Launches 'Kingbadge Spicy Dakgangjeong'

Prolonged COVID-19... Trend of Stress Relief Through Spicy Food Culture
Increase in Solo and Home Drinkers Boosts Sales of Light Alcoholic Snacks, Targeting Related Demand

The model is introducing the new product 'Kingbadge Spicy Dakgangjeong' at 7-Eleven.

[Asia Economy Reporter Yuri Kim] Seven Eleven announced on the 8th that it has launched 'Kingbadge Spicy Dakgangjeong,' which enhances the unique sharp spiciness of chili peppers, as the trend of spicy food continues.

Seven Eleven stated, "As the COVID-19 pandemic prolonged, the food culture trend of seeking spicy food to relieve stress has continued, and with the increase of home drinking and solo drinking, the demand for light drinking snacks has risen, leading to the introduction of this product." Since last year, Seven Eleven has been expanding related products such as 'Sriracha Sauce,' 'Buldak Bokkeummyeon Sauce,' and 'Spicy Tteokbokki' to target this demand, and these spicy products have remained among the top ranks within the related category, receiving positive responses.

The newly introduced 'Kingbadge Spicy Dakgangjeong' features a special sauce made with a secret recipe that helps relieve stress with a cool and refreshing spiciness. It includes a separately attached soft Buldak Mayo sauce that neutralizes the spiciness and soothes the mouth to balance the flavor. Thickly cut wedge potatoes are included to enhance the savory flavor and provide a diverse texture.

Kim Ha-young, MD of the Food Team at Seven Eleven, said, "The development of this new product started from the fact that a new food culture pursuing extreme spiciness has taken root as the COVID-19 situation has prolonged. We will continue to quickly understand various food cultures and introduce products that can target related demands."

This content was produced with the assistance of AI translation services.