CJ Olive Young's Spring 'Ollyoung Sale' Sales Up 59% YoY

'Olyeong Sale' Mid-Sales Summary... Increased Demand for Skincare, Makeup, and Cosmetics
Stores Up 52%, Online Mall Up 74.6%... More Customers in University Areas Due to In-Person Semester Start
Spring Popular Items Up to 70% Off Until the 9th

Customers visiting Olive Young Myeongdong flagship store are enjoying shopping.

[Asia Economy Reporter Yuri Kim] CJ Olive Young announced on the 7th that the overall sales increased by 59% in the mid-term tally of the large-scale regular sale 'Ollyoung Sale,' which runs until the 9th.

This is a comparison of the same period during last year's sale from the 3rd to the 6th, when the spring Ollyoung Sale began. It is analyzed that interest and demand for beauty increased as the weather warmed and the new semester started.

During this period, sales of skincare products such as creams, essences, and mask packs surged by about 80%. Color cosmetics also recorded a 60% sales growth rate. Sales of beauty tools increased by 61%. Due to steady interest in health since COVID-19, sales of health functional foods increased by 50.4%. Demand to maintain immunity and health during the changing seasons through vitamins and probiotics was prominent.

Sales at stores and online malls increased by 52% and 74.6%, respectively. This spring, as face-to-face classes continued, the number of customers visiting stores in university commercial districts recorded the highest growth rate compared to normal times, which is a notable feature.

An Olive Young official said, "While the growth of health functional foods was exceptionally high until last year due to the prolonged COVID-19 pandemic, in this sale, sales of both basic and color cosmetics have grown sharply, increasing customer demand in all health and beauty sectors."

Meanwhile, Olive Young is conducting the 'Ollyoung Sale' at nationwide stores, the official online mall, and mobile application (app) until the 9th, offering major products at discounts of up to 70%.

This content was produced with the assistance of AI translation services.