Korea Automobile Journalists Association Selects 'Volvo C40 Recharge' as Car of the Month for March

39.7 Points Out of 50

[Asia Economy Reporter Yoo Hyun-seok] The Korea Automobile Journalists Association announced on the 7th that it has selected the Volvo Cars C40 Recharge as the Car of the Month for March 2022.

The Car of the Month is announced after the Association's Car of the Year Selection Committee evaluates new cars and facelift models released during the entire previous month, from the 1st to the end of the month. The evaluation criteria consist of five categories: △ interior and exterior design and emotional quality △ safety and convenience features △ power performance △ energy efficiency and greenhouse gas emissions △ marketability and purchase intention.

Among the new cars released in February, the Volvo Cars C40 Recharge and Chevrolet Bolt EV were nominated as candidates for the Car of the Month for March. After fierce competition, the Volvo C40 Recharge was finally selected as the Car of the Month for March, scoring 39.7 points out of 50.

The Volvo C40 Recharge received high scores of 8.3 points each in the categories of energy efficiency and greenhouse gas emissions, and marketability and purchase intention. It also earned 8.0 points in the interior and exterior design and emotional quality category.

Lee Seung-yong, president of the Korea Automobile Journalists Association, stated, “The C40 Recharge is a core model of Volvo Cars' electrification strategy, combining dynamic driving performance, a digital connectivity package, and advanced safety systems, providing driving pleasure.” He added, “Despite applying all the packages available in the top trim, it is priced competitively at 63.91 million KRW, which is 8.9 million KRW lower than the US market and 22 million KRW lower than the German market.”

The Korea Automobile Journalists Association has been selecting and announcing the Car of the Month since May 2019. This year, the Audi e-tron GT was honored as the Car of the Month in January, and the new 8th generation Volkswagen Golf in February.

The Association announces the Car of the Month selection results through its official website. Vehicles selected as the Car of the Month are granted a free pass privilege, allowing them to advance directly to the second round of evaluation in the first or second half of the Car of the Year judging process without going through the first round.

Meanwhile, the Korea Automobile Journalists Association has 55 member media companies, including leading domestic daily newspapers, broadcasters, news agencies, online media, and automotive specialized magazines, with about 200 journalists affiliated with these member companies actively participating.

This content was produced with the assistance of AI translation services.